My Scientific Writing

At the present time, improving the quality of services offered will increasingly getting more attention for the company. This is because quality of service can be used as a tool to achieve competitive advantage. With this increase in service quality is good then it may cause a customer loyalty and potentially attract new customers. Consumer which has been loyal to a product services can also refer to these consumers feel satisfied that needs do purchase more than once. This is a very profitable company, because through quenched needs of consumers, consumers will not glance at other companies and in the process of loyalty, the most likely to occur in a free promotional word of mouth by loyal customers to other customers. Implementation of the quality of services performed by a company that moves in services is to provide quality of service (service) is best for consumers with the goal of creating customer satisfaction. Often there is a difference between  customer expectations with customer perceptions of quality provided by the company. To find out whether the company has provide quality services in accordance with customer expectations, it is necessary conducted evaluations of its customers.

In this modern era, especially the business opportunities in services such as travel agency is beneficial. Viewed development, services travel so consumers because consumers diminat facilitated by many way and they will give satisfaction assessment. Each consumer has different levels of satisfaction, the company should be able to meet all the satisfaction of these different. So the company must continue to improve quality of service and customized with the development available. To determine the effectiveness of the quality of services provided the company travel agency Kemang Nusantara Travel to consumers, required analysis elements contained in this service area. Which is intended to be measure the distance between elements of consumer interest and satisfaction derived the quality of the company's own service. So the travel agency business Kemang Nusantara Travel can find out how satisfied customers the service provided and find out what it took to upgraded or repaired to achieve customer needs. Therefore, writers interested in researching customer satisfaction in the quality of services provided by the travel agency company Kemang Nusantara Travel with title "Customer Satisfaction Analysis for Quality Service Travel Agency Kemang Nusantara Travel in Bekasi ".